medication coupons

When your alpha client says "jump!"

A pharmacy benefit vendor for our largest health plan client was reporting very low utilization (aka: their users were missing out on a lot of savings!). Our client sat us both down, asked us to partner, and said to our team: "Since your application enjoys the highest usage by far, why not bring the pharmacy benefit functionality into your platform?"

Gulp. Sounds simple, right!? But if it works, it would be a win all-around: for our client, the vendor, for us, and the users who would prefer saving money and not having to jump from platform to platform.

SKILLS/TOOLS

TEAMMATES

Content Strategy

COMPETITIVE AUDIT

user flows

WIREFRAMING

VISUAL DESIGN

PROTOTYPING

USER TESTING

METRICS ANALYSIS

Maryann Tran, Product Manager

Nick Peacock, Director of Product Design

TEAMMATES

Maryann Tran,
Product Manager

Nick Peacock,
Director of Product Design

TEAMMATES

Maryann Tran, Product Manager

Nick Peacock, Director of Product Design

THE STORY

We take a lot of pills here*

So we need to alert users to how much we could be saving them.

73%

73%

73%

of physician office visits

result in a prescription

of physician office visits result in a prescription

of physician office visits result in a prescription

79%

79%

79%

of hospital visits

result in a prescription

of hospital visits result in a prescription

of hospital visits result in a prescription

48.6%

48.6%

of persons report using

at least one prescription

in the past 30 days

of persons report using at least one prescription in the past 30 days

48.6%

of persons report using at least one prescription in the past 30 days

https://www.bloomberg.com/quicktake/drug-prices

*_in the U.S.

https://www.bloomberg.com/quicktake/drug-prices

*in U.S.

bloomberg.com/quicktake/drug-prices

*in U.S.

Let's see what the "best in class" have to offer

There are some successful platforms out there already. Let's audit them and evaluate what we might want to replicate. Swipe through the 3 images below to see just a few of the many we looked at:

• GoodRx
• SingleCare
• WebMDRx


How might we make our users aware of this brand new capability?

With a crowded homepage, a primary search bar that lacks AI/ML, and our need to call our partner company's APIs during "search," should we risk adding in 4,000+ uncommonly-spelled medication names? And a lot of "no results" sets too? Maybe not for MVP, so let's bring users to a new "RxCoupons-only" landing page:

Wireframing out all this new functionality.

Swipe through the 5 wireframe sketches below (this IS one of my favorite parts of the process, getting back to pen and paper, well, umm… Apple Pencil and iPad, but close!)

Let's look at some final designs (are they ever?)

Below, you can swipe through 2 annotated screens showing the main RxCoupons landing page, followed by the dialog that displays once a user clicks the CTA and selects their desired mode of delivery.

Below, you can swipe through 2 annotated screens showing the main RxCoupons landing page, followed by the dialog that displays once a user clicks the CTA and selects their desired mode of delivery.

Below, you can swipe through 2 annotated screens showing the main RxCoupons landing page, followed by the dialog that displays once a user clicks the CTA and selects their desired mode of delivery.

Prototype

Hover over design, then click to reveal "clickable hotspots" • Type "R" to restart

rx coupon results

How much are Rx users saving right now?

$35

$35

$35

Patients save an

average of $35 per

prescription

of physician office visits result in a prescription

of physician office visits result in a prescription

$243

$243

$243

Patients save an

average of $243

per year

of hospital visits result in a prescription

of hospital visits result in a prescription

48.6%

of persons report using at least one prescription in the past 30 days

75%

75%

of patients paid the

same or less when

using coupons

of persons report using at least one prescription in the past 30 days

let's play

Rose, Thorn, Bud

Rose, Thorn, Bud

Rose, Thorn, Bud

Rose

Rose

Rose

Designing and building a brand new product feature, alongside our largest client and one of their trusted partners, was a great opportunity!

Designing and building a brand new product feature, alongside our largest client and one of their trusted partners, was a great opportunity!

Designing and building a brand new product feature, alongside our largest client and one of their trusted partners, was a great opportunity!

Thorn

Thorn

Thorn

At times, the exchange of information within this partnership proved difficult. It took a while for the lines of communication to open up.

At times, the exchange of information within this partnership proved difficult. It took a while for the lines of communication to open up.

At times, the exchange of information within this partnership proved difficult. It took a while for the lines of communication to open up.

Bud

Bud

Bud

Gaining insight into how another company executes and documents their APIs might come in very handy with future partners!


Thanks for watching!

Gaining insight into how another company executes and documents their APIs might come in very handy with future partners!


Thanks for watching!

Gaining insight into how another company executes and documents their APIs might come in very handy with future partners!


Thanks for watching!

WORK

You might also like…

A new landing page used in all 50 states

…for an app saving clients $55 million per year

Do heuristics belong in a design system?

If you want your coworkers to espouse them

WORK

You might also like…

A new landing page used in all 50 states

A new landing page used in all 50 states

…for an app saving clients $55 million per year

…for an app saving clients $55 million per year

Do heuristics belong in a design system?

Do heuristics belong in a design system?

Only if you want your coworkers to espouse them

Only if you want your coworkers to espouse them